Tuesday, September 14, 2010

ASTD Book Spotlight: A Guide to Transforming Organizations Through Social Media

An excerpt from ASTD website (http://www.astd.org/)

The first ebook, The New Social Media, to help organizations understand and harness the extraordinary workplace learning potential of social media has been published through the American Society for Training and Development (ASTD) Press and Berrett-Koehler.

Co-written by the CEO, Tony Bingham, of the world’s largest workplace learning organization and a consultant and writer, Marcia Conner, with extensive experience on the forefront of workplace learning technology, this book features case studies showing how organizations around the world have transformed their businesses through social media.

Social media enables learning to happen unrestricted by physical location and in extraordinarily creative ways. Bingham and Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees.

Foreward by Daniel H. Pink, author of New York Times bestsellers Drive and A Whole New Mind.

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Do you have a favorite book on social media? Share your resource with other readers by posting a comment below. Also, visit our new Instructional Design Forum to offer suggestions on upcoming post or leave a question about using social media in the learning environment.

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